RSP.
Food & Beverage

How a Restaurant Website Redesign Tripled Online Bookings

A Tallinn restaurant commissioned RSP to build a new website. Three months later, online bookings had tripled and Google traffic had doubled.

Results

  • 3x more online bookings
  • 2x Google traffic
  • Page load time 0.8s (was 4.2s)

Background

A restaurant in central Tallinn with 60 seats. Their website was built in 2018, didn't work well on mobile, and was practically invisible in Google search results.

Problem

  • Old site: 4.2 second loading time
  • No booking system on the website
  • Poor mobile experience
  • The restaurant didn't appear in Google organic search at all

Solution

RSP built a new website:

  1. Fast loading - Next.js + optimized images → 0.8s load time
  2. Booking system - integrated directly into the website
  3. Mobile-friendly design - 100% responsive
  4. SEO optimization - local SEO, Google My Business sync

Results (3 months after launch)

  • 3x more online bookings
  • 2x growth in Google organic traffic
  • Page load time: 0.8s (previously 4.2s)
  • Google Maps rating grew from 4.1 → 4.6 (more reviews thanks to improved site directing)

Technologies used

Next.jsTailwind CSSBooking integration