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Technical Refresh and Speed Optimization for a Printer E-shop

Sensoris.ee is a printer sales, repair and toner e-shop. We delivered a technical audit, speed optimization, content refresh and mobile improvements — all live.

sensoris.ee
Technical Refresh and Speed Optimization for a Printer E-shop

Results

  • WP Super Cache installed — faster server response and page load
  • 22 pages made mobile-friendly (home, service pages, shop, toner cartridge and refill pages)
  • Google image visibility unblocked (removed technical restriction that prevented product images from being indexed)
  • AI search engines (ChatGPT, Gemini, etc.) can now find the services correctly

Background

Sensoris.ee is a Tallinn-based printer sales, repair and toner e-shop. The existing site had aged in places — clunky on mobile, Google couldn't see the product images, and speed was lacking.

What we did

1. Technical and speed optimization

  • WP Super Cache installed and configured — shorter server response time, pages load faster for visitors
  • Front page location map updated to the Mustamäe tee address
  • Added a file (llms.txt-style) that helps AI-powered search engines (ChatGPT, Gemini, etc.) discover the services correctly

2. Content and copy refresh

  • Reviewed and updated copy across the core categories: printer repair, used printers, toner cartridges, toner refilling, drum units, laser printers
  • Added quick-jump buttons on the used printers page that send customers straight to the right device category

3. SEO and images

  • Removed a technical restriction that was blocking Google from indexing product images — products now show up in Google Image Search
  • Reviewed and improved alt-text (product image descriptions)

4. Mobile views

  • A total of 22 pages made mobile-friendly — home, service pages, the shop, toner cartridge and refill pages
  • Particular focus on product tables, which previously didn't work well on mobile — new design and code make the info readable and tappable

Outcome

All changes are live. Sensoris now reaches customers faster, with a better mobile experience and stronger Google visibility.

Technologies used

WordPressWP Super CacheSEO optimizationMobile-friendly design