Technical Refresh and Speed Optimization for a Printer E-shop

Background

Sensoris.ee is a Tallinn-based printer sales, repair and toner e-shop. The existing site had aged in places — clunky on mobile, Google couldn't see the product images, and speed was lacking.

What we did

1. Technical and speed optimization

• WP Super Cache installed and configured — shorter server response time, pages load faster for visitors
• Front page location map updated to the Mustamäe tee address
• Added a file (llms.txt-style) that helps AI-powered search engines (ChatGPT, Gemini, etc.) discover the services correctly

2. Content and copy refresh

• Reviewed and updated copy across the core categories: printer repair, used printers, toner cartridges, toner refilling, drum units, laser printers
• Added quick-jump buttons on the used printers page that send customers straight to the right device category

3. SEO and images

• Removed a technical restriction that was blocking Google from indexing product images — products now show up in Google Image Search
• Reviewed and improved alt-text (product image descriptions)

4. Mobile views

• A total of 22 pages made mobile-friendly — home, service pages, the shop, toner cartridge and refill pages
• Particular focus on product tables, which previously didn't work well on mobile — new design and code make the info readable and tappable

Outcome

All changes are live. Sensoris now reaches customers faster, with a better mobile experience and stronger Google visibility.